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Six-Hour Noncredit Course Aims to Enhance Sales Skills


Businesspeople who desire to build their client relationship competence could benefit from a two-day noncredit course scheduled on successive Wednesdays in June by Workforce Development & Continuing Education at Pennsylvania College of Technology.

“Enhancing Client Relationship Skills: Creating Win-Win Situations” will be offered from 9 a.m. to noon June 14 and 21 in the Center for Business & Workforce Development on the college’s main campus. This intensive series is for technical specialists, product leaders, service providers, customer relationship representatives and business owners, among others. The cost is $325.

The first session, “Developing Your Client Relationship Advantage,” will focus on knowing your product or service; understanding client needs; developing win-win solutions; understanding buyer influences; creating opportunities by enhancing your value proposition; forecasting, planning and prospecting for clients; prioritizing time; knowing your competition; and promoting innovation and new product initiatives.

Session two, “Building Advanced Client Relationship Skills,” includes enhancing communication and interpersonal relationship skills, communicating effectively with clients, identifying the decision maker, honing negotiation and influence skills, framing client expectations, using technology to boost the pipeline and track results, resolving problems and interpersonal conflicts, providing excellent service, and managing client relationships and projects.

Call 570-327-4775 for more information or visit WDCE to register or view a complete listing of courses.

For information about Penn College, a national leader in applied technology education and workforce development, email the Admissions Office or call toll-free 800-367-9222.

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