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Graphic design faculty co-author visual literacy book

A design textbook/workbook co-authored by two graphic design faculty members at Pennsylvania College of Technology has been published by Oxford University Press.

Released on Feb. 1, “Visual Literacy Workbook for Graphic Design and Fine Art Students” was written by David M. Moyer and Brian A. Flynn, assistant professors of graphic design.

Brian A. Flynn
Brian A. Flynn
David M. Moyer
David M. Moyer

Appropriate for graphic designers and fine artists, the workbook provides a detailed approach to understanding visual imagery and presents a wide range of fine art, graphic and digital examples. The intention of the work is to fully prepare students to participate in the design process and visual content interpretation.

“Visual Literacy Workbook for Graphic Design and Fine Art Students” The book is being used in two classes at Penn College: Two-Dimensional Design and Visual Literacy. The publication is available in The College Store at Penn College and is being sold by Amazon, Barnes & Noble and the Oxford University Press website.

Moyer received a Master of Fine Arts from Maryland Institute College of Art and a Bachelor of Fine Arts from the University of Delaware.

Flynn holds a Master of Fine Arts from Indiana State University and a Bachelor of Fine Arts from Columbus College of Art and Design.

To learn more about Penn College’s graphic design and art majors, call the School of Sciences, Humanities & Visual Communications at 570-327-4521.

For more about Penn College, a national leader in applied technology education, email the Admissions Office or call toll-free at 800-367-9222.


Teresa Ginsberg,

Congratulations! This book looks so interesting and an amazing new way to look at graphic design and visual arts. I wish there was more cross-pollination with majors; I wish my son studying welding could take a summary course like this to expand his mind and see how visual arts could be applied to his welding. It’s too bad students can’t take introductory classes such as culinary courses and other courses: the school offers so much, it’s too bad students aren’t encouraged to explore other fields.

PCToday editor,

The following response has been provided by Michael J. Reed, Penn College’s vice president for academic operations/associate provost:

“Thank you. We are grateful that many students and parents want to take advantage of offerings beyond their majors, and we are routinely exploring opportunities to integrate and cross-pollinate student learning. Oftentimes, students use elective options within their degrees to explore personal interests, and all students completing a bachelor’s degree are required to complete at least one art course. Many of our bachelor-degree students also complete minors to enhance their learning in other areas of personal interest. Finally, our Dr. Welch Workshop Makerspace has become an ideal forum for students to collaborate, design, create and experiment outside of a class setting. We truly appreciate your thoughts and, if we can assist in helping your student capitalize on different opportunities, please let us know at”

Thomas Ask,

Congratulations, Brian and David! I am reading your book now and we are fortunate to have all your experience and knowledge assembled into this book.

Lynn Hanson,

I plan to order a copy for classroom use in Francis Marion University’s Professional Writing program. Our writers need to know about visuals, too. Penn College is a great school with many talented instructors. I am grateful for all that I learned from my colleagues while teaching there.

Linda Dellaquila,

Congratulations and much gratitude for contributing to the future success of many!

Steve Simmerman,

Bravo! I just viewed Claesz’ painting at the Met … I used it as a jumping-off point recently in Design Fundamentals class.

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