Skip to main content
Main Penn College Website

Design Students Drafted to Help Brand New Major


Whyman shows her design utilized in an environmental application (on the wall leading to the lab).
Whyman shows her design utilized in an environmental application (on the wall leading to the lab).
Keyser shares her branding ideas with the client committee.
Keyser shares her branding ideas with the client committee.
Exceptional student-produced inspirations
Exceptional student-produced inspirations
Neff discusses logo variations.
Neff discusses logo variations.
Bennett and fellow students also shared the view of their designs on the lab’s exterior windows.
Bennett and fellow students also shared the view of their designs on the lab’s exterior windows.

The blending of design and science was evident as graphic design students recently shared their branding campaigns for Penn College’s new brewing and fermentation science degree. As a component of last semester’s Corporate Identity course (ART410) taught by Nicholas L. Stephenson, instructor of graphic design, students developed branding for the new major. The work of four students was selected to be presented to faculty and administrators tasked with launching the brewing and fermentation science degree. Senior graphic design students participating in the presentations were Ainsley R. Bennett, of Montoursville; Morgan N. Keyser, of Dillsburg; Andrea L. Neff, of Trout Run, and Eliza R. Whyman, of Williamsport. “The level of quality and creativity in these presentations was a true inspiration,” said Justin M. Ingram, assistant professor of biology. “Each presentation gave a unique perspective on branding, and the client committee identified aspects from all presentations we would like to incorporate.” The major will begin this fall.

Related Stories

Bill Byham (left, in a photo taken by Lycoming College for his 2013 enshrinement in the institution's Athletics Hall of Fame) and Tom Speicher Art & Graphic Design
Students to benefit from co-author’s tribute to late mentor
Read more
Free journaling resources attract the attention of Cydney L. Ginter, an applied human services student from Tyrone. Art & Graphic Design
Gallery exhibit invites students’ personal reflection
Read more
Art & Graphic Design
College librarian writes chapter for technical services book
Read more