Design Students Drafted to Help Brand New Major
Published 03.29.2017
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Brewing & Fermentation Science
The blending of design and science was evident as graphic design students recently shared their branding campaigns for Penn College’s new brewing and fermentation science degree. As a component of last semester’s Corporate Identity course (ART410) taught by Nicholas L. Stephenson, instructor of graphic design, students developed branding for the new major. The work of four students was selected to be presented to faculty and administrators tasked with launching the brewing and fermentation science degree. Senior graphic design students participating in the presentations were Ainsley R. Bennett, of Montoursville; Morgan N. Keyser, of Dillsburg; Andrea L. Neff, of Trout Run, and Eliza R. Whyman, of Williamsport. "The level of quality and creativity in these presentations was a true inspiration," said Justin M. Ingram, assistant professor of biology. "Each presentation gave a unique perspective on branding, and the client committee identified aspects from all presentations we would like to incorporate.” The major will begin this fall.