Digital Media & Marketing

Lycoming Housing launches improved website with student help

A recent real-world project by students at Pennsylvania College of Technology represented a valuable learning and portfolio-building experience for the students, and well-timed good fortune for a local nonprofit that had been looking for just the services the students could provide.

“Well over a year prior to Penn College contacting us, Lycoming Housing had begun to seriously look into starting what, to us, was sure to be a long and arduous process of replacing our old and outdated website,” explained Andy Gerrity, of Lycoming Housing Authority.

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Newswatch 16 spreads word of web-design class project

WNEP’s Chris Keating spoke remotely Tuesday with Spyke M. Krepshaw, assistant professor of web and interactive media, about the faculty member’s recent offer of website assistance to businesses engaged in e-commerce during the coronavirus crisis.

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College offers free development of ordering sites for businesses

Pennsylvania College of Technology students, guided by a quick-thinking faculty mentor in partnership with the Williamsport/Lycoming Chamber of Commerce, are providing a true community service: facilitating online ordering pages for businesses still permitted to operate during the coronavirus pandemic.

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High-schoolers preview not-so-distant future at Career Day

Chef Craig A. Cian, associate professor of hospitality management/culinary arts, helps a student from the Lycoming Career & Technology Center to form pizza dough.

Career Day brought hundreds of ninth-12th graders to campus on Thursday to explore more than 30 activities offered by employees and students to help high-schoolers learn about the wide variety of career options available to them. The event is coordinated by the College Transitions and First Year Initiatives Office.

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Career Day sets middle schoolers’ sights on tomorrow

Led by Franklin H. Reber, instructor of building construction technology, and students, Career Day visitors create concrete stepping stones.

College employees rallied to provide nearly 40 educational sessions for middle schoolers from across the region who visited campus on Monday for the college’s twice-a-year Career Day. Facilitated by the college’s College Transitions Office, the event provided 1,267 students with opportunities to explore a wide variety of careers in each of the college’s six academic schools. Visitors included 13 schools and home-schooled students.

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Papers to be published in Journal of Business Leadership

From left, Pennsylvania College of Technology’s Chip Baumgardner, associate professor of business administration: management; Lisa Andrus, dean of business and hospitality; and Steven J. Moff, professor of business administration: management and marketing, presented papers at the annual conference of the Applied Business and Entrepreneurship Association International, earning “Best Paper of Session” honors. Andrus also chaired the conference. Timothy L. Yarrington (not pictured), instructor of brewing and fermentation science, co-wrote one of the papers.

Two papers presented by Pennsylvania College of Technology employees at the annual conference of the Applied Business and Entrepreneurship Association International were selected “Best Session Paper” and will be invited to be published in the Journal of Business Leadership.

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High school students celebrate STEM Day at Penn College

Students from Columbia-Montour Area Vocational-Technical School program paths for small robots called Ozobots using colored markers – a way to code without a computer. The activity was one of several that high school students explored at Pennsylvania College of Technology on Nov. 8 as part of a National STEM Day celebration.

To celebrate National STEM Day, Pennsylvania College of Technology welcomed nearly 100 high school students to campus on Nov. 8.

“STEM” is short for science, technology, engineering and mathematics.

“In an ever-changing, increasingly complex world, it’s more important than ever that our nation’s youth are prepared to bring knowledge and skills to solve problems, make sense of information, and know how to gather and evaluate evidence to make decisions,” says the U.S. Department of Education’s Office of Innovation & Improvement. “These are the kinds of skills that students develop in science, technology, engineering and math.”

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Fit for a Ring: Grad Earns Super Bowl Ring With Eagles

Chris Rutledge, a 2016 graduate of the college’s web and interactive media major, will be fitted for a Super Bowl ring as the Philadelphia Eagles’ digital project coordinator. Photo courtesy of Rutledge

From the Fall 2018 Penn College Magazine: A web and interactive media graduate’s career takes him to the sidelines of the Super Bowl as the Philadelphia Eagles’ digital project coordinator. Read “Fit for a Ring.”

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Penn College Names Web Competition Winners

Lehigh Career & Technical Institute students Alexander Cevicelow (left) and Nicholas Gerancher (right) won the Penn College Web Competition, held recently at Penn College. Watching them complete their website is LCTI graduate and current Penn College web and interactive media student, Malachi J. Atkinson.

A team from Lehigh Career & Technical Institute was recently named the winner in Pennsylvania College of Technology’s first Penn College Web Competition.

High schools were invited to bring teams of two to four students to Penn College’s campus on April 20, where they were provided text and images and tasked with developing a small website, with all code created by the competitors.

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Students Get Big-League Advice From Marketing Pros

In the Phillies Media Room at Citizens Bank Park, college students attend a panel Q&A with Phillies and Major League Baseball communications and marketing professionals.

An educational visit for Penn College marketing and sport and event management students ends with watching The Phillies beat the Nationals.

Penn College sport and event management student Devon M. Sanders, of Bloomsburg, networks – and has his photo taken – with 1983 NLCS MVP and former Phillies broadcaster Gary “Sarge” Matthews.

Students gather around a Phillies front-office staffer during a networking hour.

Two dozen Penn College marketing and sport and event management students traveled to Philadelphia on Sept. 26 to attend The Phillies College Digital & Mobile Marketing Night at Citizens Bank Park. The Phillies opened its doors to college students and recent graduates, taking them behind-the-scenes with Phillies and Major League Baseball digital and mobile-marketing executives. While there, they received a ballpark tour and attended a panel talk in the Phillies Media Room, where EJ Aguado, new media specialist for Major League Baseball Advanced Media; Brittany Gentile, director of club initiatives for Major League Baseball Advanced Media; Michael Harris, vice president of marketing and new media for The Phillies; and Scott Palmer, director of public affairs for The Phillies, answered students’ questions about digital marketing and the business of baseball and shared their career experiences and advice. During a Phillies Networking Hour, the students met informally with front office personnel, including those who spearhead the Phillies intern and Phillies ballgirls programs. Among the guests was 1983 National League Championship Series MVP and former Phillies broadcaster Gary “Sarge” Matthews. To cap off their visit, the students attended the Phillies-Nationals game, a 7-5 victory for the home team. The group was accompanied by three faculty members: Chip D. Baumgardner, associate professor of business administration: management; Elizabeth A. Greenaway, part-time instructor of web and interactive media; and Steven J. Moff, professor of business administration: management and marketing.
Photos by Baumgardner and Greenaway

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Balloon Festival’s Website Highlights Student’s Work

Before completing her bachelor’s degree in web and interactive media from Pennsylvania College of Technology in May, Rebecca M. Gardner had already added a successful website rebuild to resume, and happy clients to boot.

In the months since, her work has been put to good use in promoting the annual hot air balloon festival organized by the Rotary Clubs of Lycoming County.

BalloonFest, Air Show & So Much More is scheduled for Sept. 16 at the Lycoming County Fairgrounds in Hughesville.