News about Digital Media & Marketing

A recent real-world project by students at Pennsylvania College of Technology represented a valuable learning and portfolio-building experience for the students, and well-timed good fortune for a local nonprofit that had been looking for just the services the students could provide.

“Well over a year prior to Penn College contacting us, Lycoming Housing had begun to seriously look into starting what, to us, was sure to be a long and arduous process of replacing our old and outdated website,” explained Andy Gerrity, of Lycoming Housing Authority.

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WNEP’s Chris Keating spoke remotely Tuesday with Spyke M. Krepshaw, assistant professor of web and interactive media, about the faculty member’s recent offer of website assistance to businesses engaged in e-commerce during the coronavirus crisis.

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Pennsylvania College of Technology students, guided by a quick-thinking faculty mentor in partnership with the Williamsport/Lycoming Chamber of Commerce, are providing a true community service: facilitating online ordering pages for businesses still permitted to operate during the coronavirus pandemic.

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Career Day brought hundreds of ninth-12th graders to campus on Thursday to explore more than 30 activities offered by employees and students to help high-schoolers learn about the wide variety of career options available to them. The event is coordinated by the College Transitions and First Year Initiatives Office.

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College employees rallied to provide nearly 40 educational sessions for middle schoolers from across the region who visited campus on Monday for the college’s twice-a-year Career Day. Facilitated by the college’s College Transitions Office, the event provided 1,267 students with opportunities to explore a wide variety of careers in each of the college’s six academic schools. Visitors included 13 schools and home-schooled students.

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Two papers presented by Pennsylvania College of Technology employees at the annual conference of the Applied Business and Entrepreneurship Association International were selected “Best Session Paper” and will be invited to be published in the Journal of Business Leadership.

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To celebrate National STEM Day, Pennsylvania College of Technology welcomed nearly 100 high school students to campus on Nov. 8.

“STEM” is short for science, technology, engineering and mathematics.

“In an ever-changing, increasingly complex world, it’s more important than ever that our nation’s youth are prepared to bring knowledge and skills to solve problems, make sense of information, and know how to gather and evaluate evidence to make decisions,” says the U.S. Department of Education’s Office of Innovation & Improvement. “These are the kinds of skills that students develop in science, technology, engineering and math.”

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From the Fall 2018 Penn College Magazine: A web and interactive media graduate’s career takes him to the sidelines of the Super Bowl as the Philadelphia Eagles’ digital project coordinator. Read “Fit for a Ring.”

A team from Lehigh Career & Technical Institute was recently named the winner in Pennsylvania College of Technology’s first Penn College Web Competition.

High schools were invited to bring teams of two to four students to Penn College’s campus on April 20, where they were provided text and images and tasked with developing a small website, with all code created by the competitors.

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Two dozen Penn College marketing and sport and event management students traveled to Philadelphia on Sept. 26 to attend The Phillies College Digital & Mobile Marketing Night at Citizens Bank Park. The Phillies opened its doors to college students and recent graduates, taking them behind-the-scenes with Phillies and Major League Baseball digital and mobile-marketing executives. While there, they received a ballpark tour and attended a panel talk in the Phillies Media Room, where EJ Aguado, new media specialist for Major League Baseball Advanced Media; Brittany Gentile, director of club initiatives for Major League Baseball Advanced Media; Michael Harris, vice president of marketing and new media for The Phillies; and Scott Palmer, director of public affairs for The Phillies, answered students’ questions about digital marketing and the business of baseball and shared their career experiences and advice. During a Phillies Networking Hour, the students met informally with front office personnel, including those who spearhead the Phillies intern and Phillies ballgirls programs. Among the guests was 1983 National League Championship Series MVP and former Phillies broadcaster Gary “Sarge” Matthews. To cap off their visit, the students attended the Phillies-Nationals game, a 7-5 victory for the home team. The group was accompanied by three faculty members: Chip D. Baumgardner, associate professor of business administration: management; Elizabeth A. Greenaway, part-time instructor of web and interactive media; and Steven J. Moff, professor of business administration: management and marketing.
Photos by Baumgardner and Greenaway

Before completing her bachelor’s degree in web and interactive media from Pennsylvania College of Technology in May, Rebecca M. Gardner had already added a successful website rebuild to resume, and happy clients to boot.

In the months since, her work has been put to good use in promoting the annual hot air balloon festival organized by the Rotary Clubs of Lycoming County.

BalloonFest, Air Show & So Much More is scheduled for Sept. 16 at the Lycoming County Fairgrounds in Hughesville.

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