In the contest, sponsored by Admissions Marketing Report, Penn College received a Silver Award in the Magazine Advertising/Single Ad category in Group 3 (colleges with 5,000-9,999 students) for an ad used in U.S. News & World Report’s America’s Best Colleges publication.
The college captured a Bronze Award in the Outdoor Transit/Billboard category in Group 3 for a series of four billboards highlighting the “degrees that work.” marketing campaign. This billboard campaign covered central and northeastern Pennsylvania in Fall 2007.
A Merit Award went to the college in the Newspaper Advertising/Single Ad category in Group 3 for an ad describing the advantage of higher starting salaries earned by men and women who complete bachelor-degree programs.
“I am especially pleased that our in-house staff was totally responsible for the development of the content, photography, design and placement of the advertising that was recognized in this national competition. While many colleges and universities use advertising agencies to plan and execute their marketing campaigns, we continue to “grow our own’ and to be successful â thanks to our creative and committed team,” said Elaine J. Lambert, director of college information and community relations.
This year’s Admissions Advertising Awards competition generated 2,000 entries from more than 1,000 colleges, universities and secondary schools representing all 50 states and several foreign countries.
Sixteen schools were recognized by the judges as “Best of Show” winners. Gold awards were granted to 245 schools, and silver awards were received by 216 schools.
Judging for the Admissions Advertising Awards is performed by a national panel of admissions marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Admissions Marketing Report.
Penn College is a special mission affiliate of The Pennsylvania State University offering bachelor’s degrees, associate degrees and certificates representing more than 100 different career areas.