News about Business & Hospitality Management

Dean, Professor Establish Scholarship for Marketing Students

The first recipient of Penn College’s Luke-Moff Marketing Scholarship, Gwendolyn A. Lavelle (center), of Pocono Summit, meets with the scholarship’s founders, Steven J. Moff, professor of business administration: management and marketing, and Gerri F. Luke, dean of business and hospitality. Lavelle is sophomore in business administration: marketing concentration.

Two marketing professionals and longtime Pennsylvania College of Technology faculty members have established a scholarship to benefit students majoring or minoring in marketing at the college.

The Luke-Moff Marketing Scholarship was initiated by Gerri F. Luke, dean of the School of Business & Hospitality at Penn College, and Steven J. Moff, professor of business administration: management and marketing. Primary preference for the scholarship is given to full-time students who maintain a 3.0 or higher GPA and are pursuing a major in business administration: marketing concentration or a minor in marketing.

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College Caters Blue-Ribbon Event on Eve of Farm Show’s Opening

From left are Chef Paul Mach, assistant professor of hospitality management/culinary arts; students Bridget M. Callahan, of Pottsville; Amaris T. Smith, of Williamsport; R. Colby Janowitz, of Westminster, Md.; Cody T. Knarr, of Williamsport; Sarah B. Fiedler, of Lock Haven; and Kassandra S. Sellinger, of Linden; Gov. Tom Wolf; Pennsylvania Secretary of Agriculture Russell C. Redding; student Vincent M. Mass, of Staten Island, N.Y.; Hannah Smith-Brubaker, the state’s deputy secretary of agriculture; students Peirce A. Connelly, of Northumberland; and Jessica N. Felton, of State College; Chef Michael J. Ditchfield, instructor of hospitality management/culinary arts; and student Christa L. Watson, of Mount Joy.

In addition to on-stage demonstrations at this week’s Pennsylvania Farm Show in Harrisburg, students and faculty from Penn College’s School of Business & Hospitality catered an invitation-only reception Friday night in advance of the official opening the following day.
Photo provided by Logan D. Hall, Office of Communications, Pennsylvania Department of Agriculture

Student Lands Internship Managing Social Media for Potter Fan Site

Jessica R. Wiegand

A senior marketing student at Pennsylvania College of Technology was selected as an intern for a fan site that is known as the world’s No. 1 “Harry Potter” website.

As a social media intern for MuggleNet, Jessica R. Wiegand, a student in business administration: marketing concentration, joins a social media staff of 19. She’s works on MuggleNet’s Facebook page, creating content, monitoring comments, interacting with fans and, she says, “spreading the magic of ‘Harry Potter.’”

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YouTube Video Shares ‘Taste of Technology’

Culinary arts faculty and students at Penn College recently created a “Taste of Technology” presentation for visiting high school students, showing – with a dash of science – how a kitchen can be transformed into a chemistry set. “We want to learn about liquid nitrogen and different food products and how to use that in avant-garde cuisine,” said Chef Frank M. Suchwala, associate professor of hospitality management/culinary arts. “This elevates what we do to another level, but, of course, by no means does this replace the normal way of people serving and eating food.” The event also served as practice for the Penn College contingent that will be presenting at the 2016 USA Science & Engineering Festival in Washington, D.C.

Penn College Teams Place in Global Top 100 in Business Simulation

Competing against thousands of teams worldwide, two Pennsylvania College of Technology groups were ranked in the Global Top 100 during the fall semester as they “played” the Business Strategy Game.

The Business Strategy Game is an international business simulation competition used not only in undergraduate capstone classes, but also in graduate classes and as a corporate-level training tool.

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From Austria With Love: A Letter ‘Home’ for the Holidays

Bhishmadut B. Contractor

Bhishmadut B. Contractor, an international student from India enrolled in business administration: management concentration, is completing a study abroad semester in Austria and has sent a few photos “home” to Penn College.

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Touch of Science, Technology Enhance Traditional Cuisine

Noodles made from apple cider that is gelled with agar agar, a vegetarian gelatin, and piped through tubes, are the centerpiece of a dish that is dressed with apple pieces and cinnamon.

Curry coconut mango “foam” is made by processing a warm soup in a cream whipper charged with nitrous oxide.

Culinary arts technology student Alex P. Korbich, of Sunbury, left, and culinary arts and systems student Paul R. Herceg, of Chalfont, drop orange soda that has been mixed with sodium alginate into a water/calcium chloride solution to cause “spherification” – resulting in tiny, caviar-like balls …

… that are added to ice cream (along with orange zest) for a unique orange Creamsicle-flavored dessert.

Another final product: noodles made from white chocolate, paired with blackberry coulis.

In their last class before finals, students in a new course, Introduction to the Modernist Kitchen, demonstrated tasty new methods for creating dishes, marrying traditional cooking preparations with science and technology. The culinologists’ products ranged from spaghetti noodles made from apple cider to orange-soda “caviar.” The course is taught by Chef Frank M. Suchwala, associate professor of hospitality management/culinary arts. Some of the processes will be shown at Penn College’s booth at the USA Science & Engineering Festival in Washington, D.C., in April.

Business Mentors Turn High School Students From Dreamers to Pioneers

Samuel Ryder shares real-world insight.

Ingenuity meets collaboration

Tim Keohane indulges curiosity after his presentation.

Carolyn Shirk engages up-and-coming businessfolk.

Students from area high schools fine-tuned their ambition and acumen on Friday in Penn’s Inn, where Penn College’s School of Business & Hospitality partnered with EconomicsPennsylvania to present the Entrepreneurship Challenge. Working in teams, the enterprising students took their concepts from ideas to viable business plans. Instructing them in the steps to bringing their business models to life were Carolyn Shirk of EconomicsPennsylvania; Tim Keohane, of the Small Business Development Center at Lock Haven University; and Samuel Ryder, vice president/group manager at FNB Bank, and a member of the school’s Business Administration Advisory Committee. EconomicsPennsylvania is a not-for-profit organization with a mission to ensure every young person in Pennsylvania understands essential economic and financial literacy concepts.

Culinary Arts Alumnus Guides Students in Hands-On Kitchen Lesson

Chef Lance Smith, executive chef of The Millworks in Harrisburg and a 2006 Pennsylvania College of Technology graduate, returned to the college to guide culinary arts students, including Dallas A. Tyree, of Stillwater, left, in butchering hogs and making hams, bratwursts and other products.

A Pennsylvania College of Technology culinary arts alumnus, who recently returned to his hometown of Harrisburg to become executive chef for an up-and-coming “hyper-local” restaurant, visited the college to guide students in a hands-on lesson in butchering – and ultimately, sustainability.

Chef Lance Smith received his bachelor’s degree from Penn College in 2006. He is executive chef of The Millworks, a new restaurant, art gallery and artists’ studio in Harrisburg, where he focuses on creating seasonal, sustainable menus. Prior to taking the helm at The Millworks, Smith was part of the critically acclaimed Smoke Restaurant in Dallas, Texas, where he was chef de cuisine, working alongside James Beard Award-winning Chef Tim Byers in creating one of the nation’s leading restaurants in wood-fired cuisine.

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Company Reps Keep Culinary Students Rapt With Bacon

Joe Moore, territory sales manager for Jones Dairy Farm, offers “Bacon 101.”

Kate (Bishop) Hunter, ’00, shows students the difference in bacon thicknesses.

Alivia L. Bollock joins Classical Cuisines of the World classmates in plating bacon samples they prepared earlier.

Students make notes on the texture and taste of two brands of bacon.

Representatives of Jones Dairy Farm, including Kate (Bishop) Hunter, who graduated in 2000 with degrees in food and hospitality management and culinary arts technology, visited campus on Thursday to educate students about bacon – one of the company’s products – and to present the first Jones Dairy Farm Scholarship at Penn College to student Sarah B. Fiedler, a culinary arts and systems student from Lock Haven. Hunter is a manager in her family’s food brokerage firm, Peak Sales & Marketing, in Harrisburg. “Coming over the mountain (to Williamsport), I get teary-eyed,” she said. “It’s a homecoming to come here and show what the college has done for me.” She was joined by Joe Moore, territory sales manager for Jones Dairy Farm, a Wisconsin-based producer of top-quality breakfast meats. Moore explained the process for making bacon and for comparing products before the students participated in a bacon tasting, comparing texture and taste among brands, thicknesses and smoke flavors.

Alumni Prep Students on Verge of Diving Into Labor Pool

Kayla A. Gross, an applied management student from Danville, talks with 2011 business administration: banking and finance alumna Amy (Dibble) Chervinsky.

Business students chat in the SASC lobby.

Chris Frantz, ’05, business management, talks to an attentive audience that filled the SASC presentation room.

A student asks alumni for their book recommendations.

Greg Miller, ’12, building automation technology, answers one among a bounty of student questions.

Four Penn College alumni returned to campus Thursday evening to network with business students and offer practical tips for their coming immersion in the job market. Those who spoke were Chris Frantz, ’05, business management, who is director of marketing for Savoy Furniture; Amy (Dibble) Chervinsky, ’11, business administration: banking and finance concentration, who is an associate commercial loan officer for Chemung Canal Trust Co.; Tamara Pavlov, ’11, business administration: management concentration, who is a registered adviser representative for Moff & Associates; and Greg Miller, ’12, building automation technology: heating, ventilation & air conditioning technology concentration. Before networking over refreshments, the alumni spoke to a filled Student and Administrative Services Center presentation room about such topics as work ethic, resume and networking tips, internships, soft skills, problem-solving and the importance of maintaining a healthy lifestyle while putting in long working hours.

Faculty Research Published in International Economics Journal

Chip D. Baumgardner

A Pennsylvania College of Technology faculty member’s research on the use of cooperative learning as an alternative to lectures in economics courses was published in International Advances in Economic Research.

The paper, by Chip D. Baumgardner, associate professor of business administration/management, was published in the September 2015 issue of the journal, which is published by the International Atlantic Economic Society. His paper is titled “Cooperative Learning as a Supplement to the Economics Lecture.”

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Jessica R. Wiegand Named Penn College ‘Student of the Month’

Jessica R. Wiegand

Jessica R. Wiegand, a business administration: marketing concentration major from Trout Run, has been chosen as September’s Student of the Month at Pennsylvania College of Technology.

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Video Showcases Hospitality Grad, on the Ride of His Life

Planning a family trip to the amusement park during these dog days of summer? A timely addition to Penn College’s YouTube channel spotlights alumnus Brian Knoebel, who used his food and hospitality management degree to secure a future in the family business: Knoebels, America’s largest free-admission amusement park. Today, the 1993 Penn College grad is one of the key operators of the Elysburg park, which has been making happy memories for nearly 90 years. “I’m very proud of my degree. Pennsylvania College of Technology prepares for the future,” Knoebel said. “The course selection …was very intriguing. Because of the culinary, because of the management, because of the hospitality. Those three facets right there – that was so similar to my jobs here in the park.” (Knoebel was also featured in the Spring 2011 issue of One College Avenue, Penn College’s magazine.)

Students to Cook Samples for Growers’ ‘Customer Appreciation Day’

Pennsylvania College of Technology student Brianna R. Helmick, who graduated in May, serves egg rolls made with fresh, vendor-donated ingredients at the Williamsport Growers Market. Penn College hospitality students will return to the market for Customer Appreciation Day on Sept. 19.

Students in a Catering course at Pennsylvania College of Technology will offer cooking demonstrations – and free samples – at the Williamsport Growers Market’s annual “Customer Appreciation Day” on Sept. 19.

The students will prepare a variety of recipes using fresh, local ingredients donated by the market’s vendors. They’ll serve samples beginning at 8 a.m. – when the market opens – and continue until noon (or until the samples run out).

“It’s the farmers saying thanks to the local customers for their patronage and support throughout the year, with Penn College preparing food from the products they’ve donated,” explained Michael J. Ditchfield, instructor of hospitality management/culinary arts, who teaches the Catering class.

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